MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
FMCG
Online food revenues rise by 75% amid Coronavirus lockdown
Ecommerce revenues and conversions for Food, Electronics and Home goods have seen a rise due to the impact of Covid-19, while the hardest hit verticals have seen a 15% decrease in revenues, according to new research.
Brand action in a Pandemic: 20 examples of brands helping the community
The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]
SharpEnd gets funding boost for IoT connected packaging
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
Britvic hires Jaywing for digital marketing push
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Costcutter uses local audio messaging to drive in-store visits with TabMo
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.
Less is More: shoppers and the permissibility of pleasure
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.