Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

FMCG

Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

September 28, 2020 by Robin Langford
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.

Content, FMCG digital marketing, FMCG digital marketing food and beverages, Social digital marketing, FMCG, social media

Production in a pandemic: Weetabix creates two ads during lockdown

August 19, 2020 by Robin Langford
Production in a pandemic: Weetabix creates two ads during lockdown
Production in a pandemic: Weetabix creates two ads during lockdown

Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.

Ads, Content, Video, Viral content, FMCG, video

Aperol launches cocktail guide for National Prosecco Day

August 11, 2020 by Robin Langford
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.

Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.

Ads, Content content, FMCG

“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support

June 9, 2020 by Robin Langford
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support

Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.

Ads, Viral, Viral and buyrals FMCG, social media, Twitter

MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids

May 19, 2020 by Robin Langford
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.

Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.

Uncategorized content, FMCG

Online food revenues rise by 75% amid Coronavirus lockdown

April 6, 2020 by Robin Langford
Online food revenues rise by 75% amid Coronavirus lockdown
Online food revenues rise by 75% amid Coronavirus lockdown

Ecommerce revenues and conversions for Food, Electronics and Home goods have seen a rise due to the impact of Covid-19, while the hardest hit verticals have seen a 15% decrease in revenues, according to new research.

E-commerce FMCG, food and beverages

Brand action in a Pandemic: 20 examples of brands helping the community

April 3, 2020 by Robin Langford
Brand action in a Pandemic: 20 examples of brands helping the community
Brand action in a Pandemic: 20 examples of brands helping the community

The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]

Ads, Content, E-commerce brands, ecommerce, FMCG

SharpEnd gets funding boost for IoT connected packaging

February 25, 2020 by Robin Langford

SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.

Ads content, digital marketing, FMCG, global, marketing

Britvic hires Jaywing for digital marketing push

December 9, 2019 by Robin Langford
Britvic hires Jaywing for digital marketing push
Britvic hires Jaywing for digital marketing push

Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.

Ads, Content brands, Christmas, content, digital marketing, FMCG

Costcutter uses local audio messaging to drive in-store visits with TabMo

November 14, 2019 by Robin Langford
Costcutter uses local audio messaging to drive in-store visits with TabMo
Costcutter uses local audio messaging to drive in-store visits with TabMo

Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.

Ads, E-commerce, Mobile advertising, apps, FMCG, local, marketing
1 2 … 13 Next »

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Sonic branding 2021: tech trends to watch
  • Serious social: How brands must create real-world outcomes through social-first thinking
  • Google and Facebook accused of limiting ad competition with ‘sweetheart deal’- report
  • easyJet launches ‘3 Minute Escapes’ video series
  • Norwegian Refugee Council picks Twilio to boost digital services

Copyright © 2021 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.