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Top tips: Mix and Match- getting the most from email marketing

August 10, 2010

B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.

Uncategorized brands, content, email, marketing, media

2 in 5 Brits ‘shop online at least once a week’

August 10, 2010

Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.

Uncategorized ecommerce, email, images, marketing, media

Right to reply: Why companies should not Wave goodbye to email and social integration

August 9, 2010

Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Ryan Deutsch, VP of Emerging Media, StrongMail, looks at how other brands could learn from Google’s mistakes”

Uncategorized brands, email, Google, media

Pizza Hut uses digital marketing to promote partnership with the ‘A Team’

August 6, 2010

Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.

Uncategorized advertising, content, CRM, digital marketing, email

Pizza Hut uses digital marketing to promote partnership with the 'A Team'

August 6, 2010

Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.

Uncategorized advertising, content, digital marketing, email, Facebook

Pizza Hut uses digital marketing to promote partnership with the ‘A Team’

August 6, 2010

Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.

Uncategorized advertising, content, digital marketing, email, Facebook

NetBenefit sets sites on global expansion following buy-out of rivals

December 16, 1999

AIM-listed NetBenefit paid 1.1m in cash and issued 2.9m shares for Netnames, which it will continue to run as a separate company. NetBenefits predicts its annual turnover will double as a result of the deal as it will be able to cross-sell its additional services, which include site hosting and e-commerce and email services, to … [Read more…]

News email, global, UK

The beeb goes shopping

December 12, 1999

A spokesman described the move as a ‘natural evolution’ that will help differientiate the service from BBC Online. The idea is to encourage consumers onto the web and offer a safe environment in which to shop. This may benefit concerned shoppers, who may be too nervous to purchase with a relatively unknown etailer but would … [Read more…]

News BBC, content, ecommerce, email, marketing

A third of Europeans to have access by 2003

December 8, 1999

Almost 100m Europeans are expected to own a mobile phone by then and 30% of all internet users will use them to access the Internet. The survey revealed similar trends throughout Europe with users in all countries citing web search engines, branded sites and email as their main interests. Differences also emerged. Germans are twice … [Read more…]

News, Search email, Europe

efax comes to UK

December 6, 1999

Rudy Prince, CEO, says eFax has concentrated on promoting its free-to-receive service, unlike the market’s main provider J-fax.com. The service allows users to receive both faxes and voicemail messages as email, free of charge. Users are given a UK phone number, hosted by eFax.com, which receives the fax or voicemail message before automatically converting it … [Read more…]

News advertising, email, UK
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