B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.
Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.
Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Ryan Deutsch, VP of Emerging Media, StrongMail, looks at how other brands could learn from Google’s mistakes”
Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.
Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.
Pizza Hut is using digital media to promote its tie up with this Summer’s blockbuster cinema release, ‘The A Team’ from Twentieth Century Fox.
AIM-listed NetBenefit paid 1.1m in cash and issued 2.9m shares for Netnames, which it will continue to run as a separate company. NetBenefits predicts its annual turnover will double as a result of the deal as it will be able to cross-sell its additional services, which include site hosting and e-commerce and email services, to … [Read more…]
A spokesman described the move as a ‘natural evolution’ that will help differientiate the service from BBC Online. The idea is to encourage consumers onto the web and offer a safe environment in which to shop. This may benefit concerned shoppers, who may be too nervous to purchase with a relatively unknown etailer but would … [Read more…]
Almost 100m Europeans are expected to own a mobile phone by then and 30% of all internet users will use them to access the Internet. The survey revealed similar trends throughout Europe with users in all countries citing web search engines, branded sites and email as their main interests. Differences also emerged. Germans are twice … [Read more…]
Rudy Prince, CEO, says eFax has concentrated on promoting its free-to-receive service, unlike the market’s main provider J-fax.com. The service allows users to receive both faxes and voicemail messages as email, free of charge. Users are given a UK phone number, hosted by eFax.com, which receives the fax or voicemail message before automatically converting it … [Read more…]