TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.