TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.
There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]