Australian digital adpend bounces back

Australian digital adpend bounces back

Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.

Guest comment: The future is bright, the future is cookieless

Guest comment: The future is bright, the future is cookieless

As Google prepares to switch off cookies, mobile data is emerging as a privacy-safe alternative for marketers looking to segment audeinces. Freddie Turner, UK Head of Strategy at MiQ, outlines the challenges of privacy-first, cookieless advertising, and how mobile data capabilities can be used to deliver insights-driven, high-performance programmatic campaigns without relying on cookie data. … [Read more…]