Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Right to reply: News of the World paywall- a sign of things to come?
The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.
Smartphone video calls ‘will fail to reach mass market’- report
The number of smartphone users is forecast to reach 29 million by 2015 globally, but the percentage of smartphone users adopting video calling will remain below 10% by 2015 in all markets, according to a new study.
XING mobile app let users ‘handshake’ local contacts via GPS
Business network XING has revamped its iPhone and BlackBerry apps available for free download, with a number of new features such as the Mobile Handshake, where business professionals can meet up and add one another as a XING contact.
Value fashion retailers failing to click with customers online
Top value fashion brands are missing out on web sales with sub-standard sites, with 40% of online shoppers admitting to avoiding purchases due to lack of images and poor usability.
‘Wi-Fi generation’ calls for tougher squeeze on benefit payments
Britain’s Wi-Fi generation of internet businesses want far deeper cuts in state handouts than anything proposed by the Coalition Government, according to a new survey.
Do targeted ads work? Brand advertisers ‘fail to reach their audiences online’
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
Facebook offers ‘disposable’ passwords via text
Facebook has launched two new features aimed at making the social network more secure.
Bing takes on Baidu, partners Chinese retail giant for search push
Microsoft has partnered with China’s largest online retailer Taobao.com, using Bing to power the web results for its new shopping search engine Etaosite.
Youngsters ‘more reckless’ with internet passwords
Nearly half of web users have shared their internet passwords with at least one person in the past year, with youngsters being the most reckless with their sensitive information, according to new research.