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Brits more likely to engage with brands than celebrities

October 25, 2010

Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.

Uncategorized advertising, BBC, brands, content, Facebook

UK mobile content revenues worth over £1bn in five years

October 25, 2010

Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a new report .

Uncategorized advertising, Android, apps, content, games

Sex.Com domain sold for £8m

October 25, 2010

The highly-prized domain name www.sex.com has been sold for over £8m by its bankrupt owner

Uncategorized

UK search spend increases for third quarter in a row

October 25, 2010

Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.

Uncategorized advertising, digital marketing, Facebook, Google, marketing

Social media campaign to give away jewellery

October 25, 2010

Social media agency Tamar has launched an international social media campaign for jewellery giant Michael Hill, focused on audiences in the U.S., Canada, Australia and New Zealand.

Uncategorized Australia, Facebook, global, media, Twitter

Top 15 websites in Russia

October 22, 2010

Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.

Uncategorized advertising, comScore, Europe, global, Google

Measuring shoppers’ habits: New ecommerce metric ‘GEMS’ gets European backing

October 22, 2010

A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.

Uncategorized ecommerce, Europe, global, local, retail

Measuring shoppers' habits: New ecommerce metric ‘GEMS’ gets European backing

October 22, 2010

A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.

Uncategorized ecommerce, Europe, global, local, retail

Accounting site Crunch valued at £4m after funding boost from Bebo and Skype chiefs

October 22, 2010

Crunch.co.uk has secured a second round of funding with investments from Bebo co-founder Paul Birch and former Skype Chairman Michael van Swaaij, valuing the Online accounting service at £4m.

Uncategorized technology, UK

Men ‘60% more likely to have personal info stolen online’

October 22, 2010

Many Brits are unintentionally exposing personal information online, with men being more likely to let sensitive information slip, according to new research.

Uncategorized email, UK
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