In the increasingly crowded online ad market, the ability to stand out from the competition has never been more important. David Donnan, managing director, Igentics, offers some tips for publishers to get advertisers flocking to their site.

More than 600,000 mobile consumers own a smartphone, amounting to nearly one-fifth of adults in Ireland, according to new research.

Video ad network smartclip has teamed with meta morph, a Berlin-based independent supplier for digital interactive television, to launch a new advertising technology, the Universal Television Adserver Interface (UTAI) which is designed to standardise and simplify video advertising on hybrid TVs.

MySpace, once the dominant online social network, has signed a ‘mashup’ agreement with Facebook to allow people to sign on to MySpace using their Facebook login.

Apple could risk a European operator revolt if it proceeds with plans to embed its own brand SIM card in its new iPhones, according to a news report.

The wedding of Prince William and Kate Middleton could result in a £515.5m spending bonanza in the UK, with 6.5m Brits likely to mark the occasion in some way, according to new research.

The wedding of Prince William and Kate Middleton could result in a £515.5m spending bonanza in the UK, with 6.5m Brits likely to mark the occasion in some way, according to new research.

Even as PR stunts by broadband providers go, BT’s Race to Infinity seemed spectacularly un-risky, writes Neil Hawkins at ChooseISP.

Even as PR stunts by broadband providers go, BT’s Race to Infinity seemed spectacularly un-risky, writes Neil Hawkins at ChooseISP.

Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.