- Netimperative Sector Report: Social Media in 2009
Welcome to Netimperative’s Sector Report on Social Media 2009, offering a sector overview, articles, guides, research and case studies on this rapidly growing medium.
- May 18, 2009
- Sector Report
- Netimperative Sector Report: Online Publishing 2008
This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?
- Sep 23, 2008
- Sector Report
- Roundtable Report: The ‘Daffy Duck’ Syndrome
With the digital sector facing a skills shortage, how do you manage talented but temperamental employees? Last week, Netimperative and digital recruitment specialist Aquent assembled some key industry figures to discuss the major recruitment issues facing the digital sector.
- Apr 08, 2008
- 2008: The year digital takes the lead?
2008 looks set to be the most prosperous year for advertising yet, with digital set to take centre stage. Robin Langford looks at the key factors that will shape the UK advertising landscape over the coming twelve months...
- Mar 07, 2008
- Dinner Report: The Face of Facebook
At this month’s Directors Dinner, Netimperative gave its members the chance to meet one of the biggest dotcom success stories of recent times. Blake Chandlee, UK Sales Director at Facebook, talked about the key to the firm’s success and outlined its plans for the future. Davina Lines, MD at Netimperative, was there to report...
- Jan 30, 2008
- Guest Comment: Using social media to boost search campaigns
How does the rise of social media affect the role of search engine marketing? Tino Triste, social media optimisation consultant at agency Just Search discusses why brands should be using social media to project their online presence and the best ways to boost search rankings.
- Jan 20, 2008
- Soften up: mobile viral needs a new approach
Mobile virals can work- just not in the same way as they do on the Internet, argues Dan Parker, Creative Director at mobile marketing firm Sponge.
- Jan 15, 2008
- 2008 Wish List: Search Engine Hangover Cures
What does 2008 hold for search engine marketing? Kevin Ryan, Global Content Director at Search Engine Strategies, suggests some New Year’s resolutions for the industry that are worth keeping...
- Jan 11, 2008
- Roundtable Report: Mobile Marketing
There are now more mobiles than people in the UK, yet the mobile market remains relatively untapped compared to the Internet.This month, AdSmart Mobile and Netimperative assembeld some key industry figures to discuss how new technology and user trends are going to shape the way advertisers approach mobile in 2008.
- Jan 11, 2008
- Are marketers hiding behind UGC?
Does our infatuation with user-generated content betray a lack of creativity and conviction within the marketing industry? Martyn Perks, business consultant for cScape, asks if it's time brands took the reigns back from users.
- Jan 10, 2008