Homeworking environments vulnerable to poor connectivity
Thousands of working hours are being lost every day through troubleshooting poor internet connections and 4G coverage according to new research.
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Shopping trends for 2010: Vegan and low-alcohol goods set to dominate shopper baskets led by new and disruptive brands
The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]
Pinterest predicts 2021 lifestyle trends: People ‘bet on themselves’ in uncertain future
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to … [Read more…]
Global brand study: Customers want more inspiration from brands
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
Guest comment: Audio Ads to help brands cut through the noise for Christmas
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]
Surge in demand for tech courses and training as economic impact of COVID-19 pandemic continues to bite
Searches for tech courses and training are up by over 40% on average during lockdown, according to new research.
More than half of the people on Earth now use social media
There are now 4.57 billion internet users across the world, (59% of 7.776 billion – total population) and 3.96 billion active social media users, according to new research.
TikTok postpones plans for global base in the UK
TikTok has suspended talks to build a global headquarters in the UK as tensions between the two countries escalates, according to a news report.
Formula 1 and Zoom create virtual ‘Paddock Club’ partnership
Formula 1 and Zoom have launched the first ever virtual Paddock Club experience, ahead of the Budapest Grand Prix.
Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’
Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]