Shopping trends for 2010: Vegan and low-alcohol goods set to dominate shopper baskets led by new and disruptive brands

The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]

Guest comment: Audio Ads to help brands cut through the noise for Christmas

Guest comment: Audio Ads to help brands cut through the noise for Christmas
Guest comment: Audio Ads to help brands cut through the noise for Christmas

With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]

Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’

Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]