The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to … [Read more…]
With Christmas just around the corner, brands are already competing for consumers’ attention in the increasingly competitive landscape and the biggest shopping holiday of the year. Christian Facey, CEO and Co-Founder of AudioMob, explains why audio ads offer brands an opportunity to not only cut through the noise, but provides a new and exciting channel … [Read more…]
Searches for tech courses and training are up by over 40% on average during lockdown, according to new research.
Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]