We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks … [Read more…]
This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.