Tone of voice is a crucial component of a brand’s identity and new channels of digital communication, such as messaging apps, all need subtly different approaches to make them effective. Julien Rio, Director of Marketing of RingCentral Engage Digital, outlines 5 tips for ensuring consistent messaging across all your digital communications.
As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]