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Guest comment: Conversational advertising is all just talk – isn’t it?

January 22, 2021 by Robin Langford
Guest comment: Conversational advertising is all just talk – isn’t it?
Guest comment: Conversational advertising is all just talk – isn’t it?

Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.

Ads, Social advertising, social media

Top 15 fastest growing job categories: Digital sector dominates new hires

January 22, 2021 by Robin Langford
Top 15 fastest growing job categories: Digital sector dominates new hires
Top 15 fastest growing job categories: Digital sector dominates new hires

Digital Marketing, Social Media, Digital Content freelancing and Creative freelancing are among the fastest growing jobs in 2021, according to new data.

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Post truth climate ‘shaping consumer behaviours’

January 22, 2021 by Robin Langford
Post truth climate ‘shaping consumer behaviours’
Post truth climate ‘shaping consumer behaviours’

Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks, and this all stems from their demand for the truth, according to new research.

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Digital acceleration in the UK: Covid sparks collaboration challenges for businesses

January 22, 2021 by Robin Langford

Across the UK, over half of organisations (56%) have seen a boost in digital engagements from customers and prospects. 21% report a major rise in traffic to websites, while 35% have experienced minor increases, according to new research.

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IPA Bellwether: Small rise in marketers’ optimism on vaccine hope

January 21, 2021 by Robin Langford
IPA Bellwether: Small rise in marketers' optimism on vaccine hope
IPA Bellwether: Small rise in marketers' optimism on vaccine hope

Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.

Ads, Clothing, E-commerce, Mobile, Regulation, Social, Video, Viral

SoundCloud partners AdsWizz for ad sales in 14 European markets

January 21, 2021 by Robin Langford
SoundCloud partners AdsWizz for ad sales in 14 European markets
SoundCloud partners AdsWizz for ad sales in 14 European markets

Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

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Ad fraud: Criminal bots rinse companies out of £700k a year

January 21, 2021 by Robin Langford
Ad fraud: Criminal bots rinse companies out of £700k a year
Ad fraud: Criminal bots rinse companies out of £700k a year

Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.

Ads, Regulation

Tribepad Ventures launches new entrepreneurship platform for work tech start-ups

January 21, 2021 by Robin Langford
Tribepad Ventures launches new entrepreneurship platform for work tech start-ups
Tribepad Ventures launches new entrepreneurship platform for work tech start-ups

Recruitment software provider Tribepad has announced plans to place Sheffield at the centre of work-tech innovation, with the launch of Tribepad Ventures and a new £1m fund.

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WEF warning: The world needs to wake up to long-term risks

January 20, 2021 by Robin Langford
WEF warning: The world needs to wake up to long-term risks
WEF warning: The world needs to wake up to long-term risks

In 2020, the world saw the catastrophic effects of ignoring long-term risks such as pandemics, now an immediate risk according to the Global Risks Report 2021 released today.

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Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021

January 20, 2021 by Robin Langford
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021

Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.

Ads, Content
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Recent Posts

  • Guest comment: Conversational advertising is all just talk – isn’t it?
  • Top 15 fastest growing job categories: Digital sector dominates new hires
  • Global app spending passed $111bn in 2020, up $25bn
  • Post truth climate ‘shaping consumer behaviours’
  • Digital acceleration in the UK: Covid sparks collaboration challenges for businesses

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