Screwfix continues to be the ‘Official Partner of Sky Sports Football’
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season.
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Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Gen Z shopping trends: deals and authenticity driving decision making
Valuable deals and brand authenticity are driving consumer decision-making – especially among Gen Z and millennials, according to new research.
TAG and JICWEBS merge to unite brand safety standards
Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.
The value and application of customer insight during Covid-19 and beyond
Now more than ever, your prospective customers will want to be confident that your company is stable and secure for the long term. James Alty Founder & Managing Director at Apteco, provides insights and tips for businesses looking to enhance their relationships with customers during these uncertain times.
CES takes technology conference digital-only for 2021
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Linear TV remains dominant form of television viewership in major economies
Despite declines in viewership and inroads from social media and video on demand, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to new research.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.