Do contextual ads work? Neuroanalytic study proves they are more memorable
Ads with the most contextual relevance got 43% more neural engagement and 2.2 times better ad recall from viewers, according to a new study.
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Online retailer donates 5,000 compression socks to help Scotland’s nurses fight fatigue
Glasgow online travel accessories retailer Trtl, whose sales have dropped 95% in the past two weeks has donated 5,000 pairs of compression socks to help Scots nurses combat Covid-19.
Virus shutdown ‘makes content marketing more important than ever’
As the coronavirus shuts down major trade shows, industry gatherings and customer events around the world, digital content has become indispensable in driving business opportunities, market education and customer engagement in 2020, but many firms aren’t keeping pace.
Gen Z ‘prefers YouTube over TV and Netflix’
Gen Z favours watching YouTube over TV and other streaming platforms, with 33% of respondents admitting they had gone on to purchase something having it featured or reviewed on YouTube, according to new research.
UK tech industry ‘will hold strong in the coming months’
The data, from global recruiter Robert Walters, indicates that in Q1 of this year, permanent job vacancies in the tech sector increased by +32.56%, and contract tech roles increased by +48.27% – when compared with the same period last year. Ahsan Iqbal, Director of Technology at Robert Walters comments on the findings: “At the moment, … [Read more…]
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Right to reply: What does the rise of Netflix and Disney+ mean for ad funded video content?
With the Disney+ launch in the UK, the streaming war is getting more and more intense. What would that mean for established TV platforms? Ian Stevens, Head of Media at Wavemaker takes a look at the opportunities for advertisers.
Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers
The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
A staggering 93% of people think that brands that are deliberately misleading their customers online should face harsher penalties and that the practice should be made illegal.