Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.
Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee.
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.
The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.
The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.