Twitter adds group messaging and video features
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.
Month: January 2015
Guardian launches new website to complete multi-platform redesign
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.
Apple makes largest profit in history as bigger iPhones pay off
Apple’s earnings over Christmas rose by 38% year-on-year, helping Apple set a new record for the biggest quarterly profit ever made at $18bn (£11.8bn).
WeChat tests ads: Coke and BMW first to sign for Chinese WhatApp rival
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
The battle for consumer data: Facebook beating Google for social logins
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
Snapchat to launch ‘Discover’ feature with brand sponsors- report
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.
Facebook targets emerging markets with ‘Lite’ app
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.
Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
Marketers need to look ‘beyond the law’ to win customer trust- industry watchdog
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.