Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.
Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report.
Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.
eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.