Google building own ad blocker software to take on rivals
Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.
technology
Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain
Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.
Malaysia Airlines offers 100% global flight tracking
Malaysia Airlines has become the first airline to sign up for a light tracking partnership with SITAONAIR, Aireon and FlightAware
Top challenges for big business in this data-driven year
Mark Lindsay at Experian, looks at the top challenges for big business in this data-driven year, which incorporates research from the company’s 2017 Digital Marketer Report.
Event report: “As consumers become more attached to the digital world, the marketing industry must follow”
Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.
Half of Brits thinking of switching banks amid customer service fears
A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software.
Google picks comScore as brand safety measurement provider for YouTube
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Talk to the animals? New phone add-on helps you understand your pet’s mood
Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.
TabMo expands mobile video ad tech in UK with Mobsta hire
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.
Global video advertising outperforms desktop display- report
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.