Eurovision case study: New app boosts song contest engagement
International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation’s favourite song contest.
technology
Virtual reality: A new technology revolution
Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]
Top brands for CRM: PayPal, Yamaha and Amazon lead the way
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.
When should children get smartphones? Most parents say 11
Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.
Rise of ecommerce changing in-store shoppers expectations
Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.
Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
Net Neutrality RIP? US votes to create controversial “two-speed internet”
The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.
Lack of visibility in Omni-Channel retailing “is leading to lost sales”
It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?
Google revamps AdSense: More transparent rules for publishers
Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.
Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”
Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.