Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”.
A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK.
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany.
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.