Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
Europe
Two thirds of senior marketers want to stay in EU (but confusion remains)
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research.
Most UK retailers missing a trick with page abandonment
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue.
‘Cord shavers’: 70% of Brits subscribe to video-on-demand services
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data.
Brexit battle: 80% of CBI members want to stay in EU
Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum.
Indian tech firms boost investment in London
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.
EU referendum: Brits’ search habits reveal quest for information online
There are now less than 100 days until the UK makes big decision around whether we stay in Europe. In the run up to the 23rd of June, Hitwise, a division of Connexity, lifts a lid on the different behaviour witnessed across the UK when it comes to learning and informing their decision.
London challenges New York and San Francisco in top 3 global tech hubs
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals.
SpotX boosts publisher team for Europe expansion
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.
Top security tips: Understanding the data protection ramifications of Safe Harbour
Following the new data sharing agreements between the EU and USA, Daniel Model, manager of sales engineering Europe at Acronis looks at the full data protection ramifications of Safe Harbour and explains why data security in the cloud must be the top priority…