RetailMeNot takes voucher business into Spain and Italy
RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.
Europe
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
2b r nt 2b: Skakespeak app lets fans text like the Bard
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death.
Top tips: Making connections – gaining value from the Internet of Things
The Internet of Things (IoT) is expected to comprise more than 21bn objects by 2020, the sum total of which will produce a great deal of data. Darren Cooper, Director of Industry Solutions, Europe, Stibo Systems looks at the the importance of identifying objects and where they are in the IoT, and the value and … [Read more…]
State of the data nation: Biggest programmatic ad spenders revealed
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
Red Bull strikes content deal with Reuters
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.
Luxury retail tips: It’s 2016 – omni-channel engagement is no longer optional
Massimo Fubini, CEO and Founder of ContactLab, looks at the need for luxury retail brands to implement the omni-channel experience into their customer engagement strategies.
The internet’s secret: Does the ‘Dark Net’ have any benefits?
Whether it be the purchase of illegal narcotics or planning an assassination, a growing amount of the world’s criminal activity takes place on a part of the Internet known as the “Dark Net” — a realm only accessible via special web browsers that allow users to surf the web anonymously. But should it be shut … [Read more…]
Global internet speeds up 23% in just one year
The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.