This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
The digital marketing industry has taken strides to encourage demographic diversity, but cognitive diversity – which refers to the plurality of mindsets and perspectives within an organisation – has often been overlooked. Vijayanta Gupta, Global VP of Product Marketing at Sitecore discusses steps that the tech industry can take to become more cognitively diverse.
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.