advertising Archives

Search and social to drive 67% of adspend growth by 2020

September 24, 2018

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

The new digital persona: What online value exchange means for millennials and Gen Z

September 24, 2018

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

High-impact digital display ads ‘amplify standard media’

September 19, 2018

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

Hootsuite integrates Google to combine search and social ads

September 18, 2018

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

Display and subscriptions continue to drive digital publishing revenue

September 18, 2018

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

New YouTube vertical video ads adapt to mobile orientation

September 13, 2018

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

Oath unites ad tech under new platform

September 12, 2018

Oath has unified its ad tech under a new brand and introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally.

LinkedIn debuts ‘self-service’ dynamic ads

September 11, 2018

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

Google launches machine learning tool Smart Campaigns across UK

September 8, 2018

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.