Social media use in the UK: YouTube and Facebook dominate
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.
Social
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Time spent on social networks: Tumblr users beat Snapchat and Instagram
Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research.
LinkedIn adds conversion tracking capabilities to boost ROI
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Photoslurp turns user generated fashion into shoppable ads
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
Snapchat planning Google Glass style augmented reality glasses?
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
Third of Instagram users buy based on fashion posts
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.
New York Fashion Week: Shoppers taking a front row seat at the click of a button
With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the event via the latest digital and physical platforms.
Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of Marketing, at TYTV, explore how brands approached moment marketing around the UEFA Euro 2016 … [Read more…]
Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.