For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
Marcel Molenaar, Country Manager & Head of Marketing Solutions for LinkedIn Benelux explains that companies are missing a trick if they don’t draw on their employees’ networks
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts.
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages.
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app.
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research.
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo.
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.