Online market place for freelance services Fiverr has expanded into influencer marketing.
The new Influencer Store will feature services that help influencers to scale and grow their online channels.
The store provides services such as video editing, social media management and SEO services, geared towards helping emerging influencers break through and capture an audience – as well as assisting more established influencers to grow and maintain engagement and reach.
There are four sub-stores that are hyper-focused on:
The Influencer Store joins Gaming, E-Commerce, Architecture, and Politics to become the fifth industry store on Fiverr.
Co-founder and CEO Micha Kaufman started Fiverr ten years ago with the idea that people should be able to buy and sell digital services in the same fashion as physical goods with an ecommerce like experience.
“Businesses of all sizes and sectors use Fiverr. They all love our friction-free e-commerce experience of buying digital services in just one click and in under 15 minutes – instead of the 30 days it takes just to find and hire a freelancer elsewhere,” said Micha Kaufman, Fiverr CEO. “With the addition of new vertical stores, we are expanding our platform to a new group of customers from new industries. For many of these customers, Fiverr is an extension of their teams, allowing them to flexibly add capabilities to get projects done quickly, cost-effectively and transparently.”
The global influencer marketing industry is estimated to be worth up to $15 billion by 2022, up from roughly $8 billion in 2019. Every platform from Instagram and Facebook to Youtube and Linkedin attracts influencers.
In many cases, these people are solopreneurs, managing their business on their own and they often need help managing and maintaining their status on these platforms.
That ranges from blogging, SEO, video editing, social media management and more. The influencer store will feature services that help them to scale and grow their online channels.
Fiverr has been heavily focused on expanding its catalog of digital services in 2019. Today Fiverr facilitates millions of transactions between buyers and sellers across 160 countries around the world. The introduction of new categories and services brings new buyers to the platform in addition to providing increased opportunities for sellers. In the last six months, a number of new categories have launched including:
- Building Information Modeling (BIM)
- Brand Style Guides
- Virtual Staging
- Game Development
- Podcast Marketing
- Graphics for Streamers
- Local Photography
- Animated GIFs
- Book & eBook Writing