Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.
Tealium Predict is coupled with the company’s AudienceStream, to provide machine learning insights across the entire tech stack through the creation of more intelligent audiences.
With Tealium Predict, organisations can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs.
“Organisations spend a vast amount of their time wrangling data and figuring out how to deploy and activate insights,” said Mike Anderson, Founder and CTO of Tealium. “With our continued focus on data orchestration, we’re in the perfect position to offer a machine learning product integrated right into our CDP solution. We can deliver machine learning data into a customer’s entire downstream tech stack, whether any of those stack tools have machine learning capabilities or not.”
Tealium Predict supports any organisation, regardless of machine learning prowess. For organisations new to machine learning and looking to get started with it, Tealium Predict will allow them to create a model, deploy it, and immediately activate the value of it in Tealium AudienceStream without writing a single line of code. For organisations with existing machine learning projects, Tealium Predict allows them to easily inject the value of the existing machine learning models into their marketing and analytics stack — creating a virtuous cycle of data flow and improvement.
To learn more about Tealium Predict