Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Shopify merchants are often small and medium-sized businesses (SMBs) — with busy days and deep familiarity with using Shopify to promote and grow their business. Today, Shopify is launching a new “Snapchat Ads App” within their interface — as Snapchat becomes only the third major player to offer a one-stop-shop to advertise from within Shopify.
Any Shopify merchant will now be able to create and manage basic Snapchat Story Ad campaigns directly from the “Snapchat Ads App” within Shopify’s self-serve buying interface.
This gives merchants access to a streamlined Snapchat ad buying flow, catered to meet the core marketing needs of SMBs.
At launch, this supports:
- Targeting
- Geographic (Country, Region, Metro)
- Demographic (Age and Gender)
- Interest-based (Snap Lifestyle Categories)
Snap joins Facebook (Carousel Ads & Dynamic Ads) and Google (Search, YouTube etc.) as the third major platform to complete a direct self-serve advertising integration with Shopify.
Availability will begin to roll out in the next few weeks.
In Feb. 2018, Snap was early to partnering with Shopify on seamless native commerce tools for select brands and creators including Nike [Jordan], adidas, Kylie Jenner, Ariana Grande, Nicki Minaj.
Today’s news does not touch on Snap and Shopify’s native commerce work together on behalf of merchants.