IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.
Arch, who joins the IAB from Teads will lead the existing Membership Services team and be tasked with expanding the body’s membership base while bringing a commercial focus to the IAB’s events, training and venue hire offering.
Stevens, who previously led marketing for commercial radio’s industry body, Radiocentre, will build a new marketing team under CMO, James Chandler, with a view to raising the profile of the IAB and ensuring online advertising is understood and represented fairly amongst its core audiences, including advertisers, agencies, technology providers, media owners and government.
Representing over 1,200 members from across the advertising supply chain, IAB UK has the vision of building a sustainable future for digital advertising which it does through a broad range of initiatives including events, training, research, the Gold Standard and public affairs.
Speaking about the two new appointments IAB UK CEO Jon Mew said: “As the IAB grows and the advertising landscape becomes more complex, combining Rachel’s commercial focus with Tom’s creativity and strategic approach to marketing will drive further value for the organisation, its members and the wider advertising industry. I can’t wait to see the impact they and their teams will have.”
Arch said “IAB UK sits at the centre of the digital advertising industry with its research, initiatives and events greatly admired. I am delighted to be joining Jon and the team to support this work and help drive continued trust in the industry.” Stevens added “With so much innovation and such a great pace of change in the advertising landscape, the IAB is the perfect place to support the industry’s further growth and maturity, whilst ensuring advertisers, agencies and all of our members are prepared for the future.”