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Most retailers feel digital transformation ‘requires a change in leadership mindset’

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Speaking at Tech. brought to you by Retail Week and World Retail Congress, Colin Light, Digital Consulting Leader at PwC, reveals how leadership needs to change, and how leaders are ditching the five year plan to look to three years ahead, as digital transformation changes the nature of leadership.

For this research, PwC and Retail Week interviewed 15 chief executives and directors leading on digital transformation within retail businesses with a turnover of more than £50m, and conducted a wide-ranging survey with a further 30 retail leaders and compared their opinions with those of 30 retail managers.

Key findings:

The report argues that the line between retailers and technology companies has blurred thanks to the digital revolution.

Download the full research here: https://www.retail-week.com/pwc/3000733.bio

 

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