Belle Balace, Content Manager at LogoAI, offers some key tips for visual branding for social media.
What is logo marketing and how is it even different from the plain term marketing?
There’s no difference. There’s no such thing as logo marketing – unless, of course, you actually want to sell and promote your logo design.
Marketing, as defined by Oxford Dictionaries, is the action or business of promoting and selling products or services, including market research and advertising.
Importance of Including Your Logo In Your Social Media Photos
Can you promote or sell your product without a logo on it?
You can but that’s not a wise move. How will you stand out if you make and sell the same thing as hundred companies do.
Let me give you an example.
This ice cream. Let’s say, an ice cream company posted this photo on Twitter.
Naturally, people will know who shared this image on Twitter particularly if they are following the brand. But, if you’re not one the brand’s followers and you saw this photo on a different website or platform, you don’t know what kind of ice cream is this and you don’t know which ice cream place to go to so you can get a taste of this.
Even if you see who shared the photo, other brands still add their logos because it’s part of the packaging and they know that their product is generic. Including a logo makes it different.
Three Reasons To Add A Logo To Your Social Media Photos
1.Ownership
If you took the photo and you know there are millions of images on the web, and just in case someone wants to use your photo, they have to take your brand with them.
2.Association.
When others think of an item, food, or service, you would want them to think of your brand first. All businesses want their brands to be a household name.
3.People are forgetful.
Can you remember what you ate for dinner two days ago? No?
This is because our minds are focused on more important things. We have enough things to worry each day. People don’t have time or the extra space in their brains to always think about your brand. So what should you do? Expose your brand repeatedly where they usually are.
Conclusion
If you’re just starting out, it helps to always include your logo. Seeing something again, again, and again, helps the human brain to recognize and remember. Clearly this is just the beginning, if you want to establish your brand more in the future, you have to set a brand guideline.
By Belle Balace
Marketing Manager