Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.
Outstream advertising takes the form of an auto-playing video that is inserted into a traditional display ad space, typically between paragraphs of text or images.
Teads’ end-to-end outstream monetisation platform will let the BBC scale its video inventory and increase video ad monetisation through both its direct sales team as well as Teads demand.
BBC.com attracts more than 95 million unique browsers outside the UK every month.
Emily Brewer, UK Head of Publishing at Teads, says: “We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com.”
Errol Baran, SVP, Business Development and Innovation, BBC Global News, says: “We look forward to working with Teads in the future to deliver outstream video advertising to our commercially funded international news platform, BBC.com.”