Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
This move marks the launch of ad-based monetisation for FremantleMedia.
By leveraging the SpotX platform, FremantleMedia will now be able to monetise their original programming with targeted video advertising across a network of premium publishers and OTT services, such as partners AIR.TV and XUMO, while retaining independent control over their monetisation strategy and ownership of their content.
SpotX’s technology now allows FremantleMedia to manage relationships with distribution partners and centralise their monetisation efforts within a single platform, empowering them to sell their audience and inventory seamlessly across third-party sites and apps on desktop, connected TV and mobile web environments in both long- and short-form formats.
FremantleMedia will also leverage SpotX’s Demand Facilitation team to support their monetisation strategy and appeal to the right buyers in each environment.
Buyers working directly with FremantleMedia and SpotX will have exclusive priority access to FremantleMedia’s premium catalogue and global brands, with full transparency into and advanced control of placements within content. FremantleMedia will leverage the controlled, premium buying environments of private and Curated Marketplaces, with a focus on connected TV and high-viewability desktop.
“We are thrilled to announce our partnership with FremantleMedia as one of its ad serving and programmatic technology providers,” said Ben Abbatiello, VP, Audience & Distribution Management at SpotX. “Their content is of premium broadcast-quality in high demand among advertisers. The opportunities to monetise this content outside of walled gardens or black box distribution channels are enormous.”
“We are delighted to be working with SpotX on new and innovative ways to monetise FremantleMedia’s outstanding catalogue of global brands,” added Samantha Glynne, VP, Branded Entertainment at FremantleMedia.
FremantleMedia is also working with Vemba, a next generation video distribution platform, to make their content available to more premium partners that meet the quality requirements from a content and ad environment.