Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.
The editorially-driven service works by taking a company’s visual identity and transforming it into a creative brief for each new campaign.
Following receipt of the brief, a global network of creative talent shoots unique imagery including photos, videos, GIFs, cinemagraphs and 360°s.
“With 3 billion Snaps taken every day and more than 95 million photos shared on Instagram daily, scaling globally across multiple channels increasingly presents marketers with a challenge,” said Grant Munro, founder of Flashstock and General Manager of Shutterstock Custom. “A brand’s voice is most visible through the content it creates, and a recent Time Inc. study revealed about 90% of consumers like it when brands engage with them using custom content. At Flashstock we solved that problem, and now, as Shutterstock Custom, we can share our revolutionary solution with enterprise marketers around the world.”
In June 2017, Shutterstock acquired Flashstock for approximately $50 million. The Shutterstock Custom product is embedded in Shutterstock’s enterprise offering providing clients with exclusive rights to the unique branded imagery.