Cult designer footwear company Swear is working with agency Matter Of Form (MOF) to launch a 360° eCommerce site for customisable trainers.
The website is designed for the digital native and isn’t afraid to throw traditional eCommerce convention on its head, making the shopping experience more customised for customers.
SWEAR is a cult designer footwear company founded by Farfetch CEO, José Neves, some twenty years ago.
Working closely alongside the Farfetch, Platforme and SWEAR teams, MOF has mapped out and simplified a complex set of user journeys, helping users customise almost any aspect of their shoe with ease.
Numerous customisation options have been designed across ten key areas per shoe resulting in an immeasurable array of outcomes for the consumer, with the choice of trainer materials alone at www.swear-london.com ranging from simple suede and leather to more unusual and bespoke materials.
To support the launch, the brand is running a prolific influencer marketing strategy, focused on channels such as Snapchat and Instagram, involving the likes of will.i.am. Products will be customised on a monthly basis, in the form of a ‘takeover’, to inspire users and showcase the individuality in every outcome.
Anant Sharma, CEO of MOF, comments: “Our solution is bold and highly interactive; it’s a design created for the digital native and isn’t afraid to throw traditional eCommerce convention on its head.
“MOF has always specialised in the luxury sector, working specifically with brands which expect and deliver exceptional craftsmanship. Personalisation is a key area of focus for us; discerning customers increasingly seek truly tailored products unique to their tastes, and we think SWEAR will be a first to market, leader in the space. We’re incredibly excited.”
Mario Muttenthaler, Managing Director of SWEAR, adds: “We gave MOF total autonomy across creative direction, visual treatment and brand strategy. We love what the team has delivered – it totally exceeded our expectations and was incredibly well received across the business.”