One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
With over 14 billion Euros spent on online advertising in 2016, the British market is the largest in Europe – almost three times the size of the German market. The web-based platform hopes to capitalise on this growth, whilst providing a service that’s industry leading, revenue raising and offers quality premium content for end users.
Dominic Barry, Managing Director UK/ VP International Sales of glomex Ltd, recognises the huge potential for content owners, publishers and advertisers in the UK, and claims content is the key to its success.
He commented: “The industry is in a current state of war – and this ‘war for eyeballs’ is affecting how content is distributed and received. For a video provider, this means that content has to be short and succinct and it has to be delivered worldwide in the blink of an eye.”
With over 18 years of industry experience, Dominic believes the real challenge is to get relevant content to the right user in the right time frame: “The user won’t go looking for content, it has to find them. So what the online video business needs is a new video ecosystem which gives viable alternatives, where content can be traded in a free and fair way. A marketplace without minimum guarantees and setup costs, an intuitive and immediate field allowing for a better viewing and advertising experience.”
glomex is also launching in the Netherlands and Italy too.
Commenting on the UK launch, glomex CEO Michael Jaschke added: “With the success in Germany, glomex has shown the demand is there for an independent marketplace for premium videos. UK, the Netherlands and Italy will show that our model scales internationally, too.”