Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.
The list clearly shows that celebrities are losing their status to a new breed of stars – social influencers. For example, PewDiePie is a gaming influencer and reaches 53,006,658 more people than Justin Bieber.
See Social Circle’s list below:
Top 10 Global Influencers according to their total reach:
1. PewDiePie – 78,695,720
2. HolaSoyGerman – 61,052,419
3. Yuya – 45,224,405
4. Dude Perfect – 36,489,387
5. elrubiusOMG – 36,426,727
6. Cameron Dallas – 34,785,452
7. Jenna Marbles – 29,499,545
8. Fernanfloo – 26,666,107
9. Raditya Dika – 26,217,189
10. KSI – 23,931,966
First celebrity in terms of reach:
(Between 9 & 10) Justin Bieber – 25,689,658 (53,006,062 less than our number one)
https://www.youtube.com/user/JustinBieberVEVO
14. Rihanna – 23,536,553
https://www.youtube.com/user/RihannaVEVO
20.One Direction – 21,152,401
https://www.youtube.com/user/OneDirectionVEVO
26. Taylor Swift – 20,496,645
https://www.youtube.com/user/TaylorSwiftVEVO
29. Katy Perry – 20,159,258
https://www.youtube.com/user/KatyPerryMusic
32. Eminem – 20,119,237
https://www.youtube.com/user/EminemVEVO
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