Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser.
Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser.
Since 2010, Microsoft has run the Bing Rewards program: Just do your searches with Microsoft’s Bing search engine, and you can earn points towards Starbucks and Amazon gift cards, Hulu subscriptions, and other such prizes.
If users are on the Edge browser (defined as having the Edge window open, highlighted and actually using it to browse the web, not just having it open in the background) then they will accrue points that can be redeemed for prizes, up to 30 hours’ worth a month.
Users also have to have Bing set as their default search engine, locking you into Microsoft’s web ecosystem. Switching to Google means they won’t be able to earn points.
The company says it won’t track browsing data, only time spend in Edge.
Interested users can go to Settings > Privacy > Feedback & diagnostics and check their “diagnostic and usage data” setting in Windows 10 to make sure they’re set up to send this data.