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Pokemon Go: Five examples of brands catching the augmented reality craze

Robin Langford

Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…

In the wake of its tremendous popularity, everyone’s wondering about is how Pokémon Go intends to make money.

In addition to in-app purchases, Niantic chief John Hanke has said that the game intends to create “sponsored locations,” as they did with their earlier game Ingress.

Until then, brands have been making use of broadcasting Pokestops, offering tips and getting their brand involved in Nintendos latest gaming sensation.


Best Buy

The US retial giant came up with Pokemon Go! hunting kits, including water, spare mobile batteries and beef jerky.



Trulia

The property site used its mapping platform to offer tips on where to find certain types of Pokemon- neatly tying in its location software with the game.

Cincinati Zoo

The attraction used Pokemon Go! to emphasise that it offers free outside Wi-Fi at player hunt for digital critters amonst the real-life ones.

Strand Book Store

This iconic New York retailer discovered it was a ‘Pokestop’, where players can restock and buy equipment during their hunts. It made use of its status with this tweet.

Fuzzy’s Taco Shop

This fast food restaurant was alerted by followers that several Pokemon where in its restaurant- making you to pass on the news to bring in more players (and potential customers).

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