French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
Traditionally an exclusively mail order company, La Redoute is now the top ranked French shopping website for apparel and home décor, with more than 10 million active customers in 26 countries.
The company¹s UK team recognised the importance of understanding its customer base to assist the growth of its ecommerce offering. Utilising Visual IQ¹s IQ Intelligence Suite of advanced marketing attribution products will empower the retailer to more effectively engage and grow its customers, gain a clearer picture of marketing successes, and allocate spend effectively across channels.
“As we make the transition into a pure-play digital retailer, it is vital that we efficiently utilise the data available to us to understand how well our online and offline strategies work,” explained Paul Carmichael, Head of Digital at La Redoute UK. “Visual IQ¹s intelligent, algorithmic solution offers the cross-channel insights and optimisation recommendations that will empower us to better understand where to allocate spend across all channels to engage consumers and grow our audience.”
Founded in 1837, La Redoute aims to make French style accessible to all. The company will employ Visual IQ¹s IQ Envoy, IQ Sage and IQ Deploy products to gain accurate insight into their success on a range of channels including search, display, affiliate, email, social media and direct mail.
“It is fantastic to partner with La Redoute as it works to boost its online offering and increase the size of its audience,” Vanessa Tadier, General Manager, Europe at Visual IQ, continued. “By utilising our advanced attribution platform, the company will be able to understand the channels and tactics that are most effective to engage new and existing customers, and take action to ensure its marketing budgets are spent efficiently and effectively.”