Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…
The Italian fan with a tattoo of Buffon’s face on his leg might seem like a surprise in itself, but Buffon appears to one up this – getting his very own tattoo featuring, you guessed it, his biggest fan.
A continuation of MasterCard’s focus on delivering Priceless Surprises to cardholders, this content is being supported with paid media to drive engagement when football fan conversation is at its peak – in the lead up to the final.
Since first being posted Saturday, the video has garnered an impressive 10 million views and counting,.
This integrated campaign has been the result of a collaborative effort amongst MasterCard’s key agencies.
Credits:
Carat Europe: Geet Kashyap, Monique Loayza, Simon Mayfield
iProspect: Stephanie Bertolone
Carat Italy: Manuel Biagioni, Valentina Vecchietti, Cinzia Fella, Simonetta Colantonio
McCann WorldGroup (Europe & UK)