Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers.
The new Instagram analytics platform, known as “Insights” in the app, provides follower data including who they are, where they’re located, when they’re online and how many people viewed an individual post.
Details of the new analytics feature were first posted on Instagram scheduling tool Later.com’s blog.
Instagram’s analytics offering will be called “Insights” and will be focused on two main areas: follower demographics and post analytics.
The follower analytics section offers demographic details about your audience, including followers’ location, age, and gender.
Location information is available by country or by city, which makes it useful to bigger brands all the way down to smaller, local businesses.
Additionally, follower analytics provide an overview of age/gender of followers, new followers and data on top posts for both 7 and 30-day periods to assist in determining engagement rates.