Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue.
Instagram has garnered more than 400 million monthly active users. More than 80 million photos and videos are shared every day, according to the blog post The new look includes the app icons alongside creative apps Layout, Boomerang and Hyperlapse on Wednesday.
Instagram also redesigned the inside of the app. The change eliminates the blue and black color of the top and bottom bar and instead makes it light grey and white. The functionality of the app remains largely the same.
Facebook has also added dynamic ads to Instagram, which means advertisers can upload their entire product catalogue to the app and target specific items to users based on their browsing history.
The new look is the fourth major logo change the app has had.
The previous three were designed by Instagram founder Kevin Systrom. “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” the blog post reads.
The app is expected to bring in high revenues for Facebook this year. Instagram will draw at least $3.2 billion in 2016, a Credit Suisse report estimated. The app introduced advertising in September 2015.