Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report.
The potential new product was first spotted by The Verge, who saw a Facebook survey asking users’ views on the best way they could earn money on the site.
One of these options was a tip jar, which would probably work in a similar way to the ‘Like’ button, allowing users to give a few pennies to creators and publishers whose posts they enjoy with a single click.
The article also revealed Facebook was asking for opinions on enabling users to earn money through branded content, a sponsor marketplace, a donate option, a call to action button and revenue sharing.
The tip jar aspect could be of interest to businesses. Small businesses could profit from users happy with products they buy tipping the company via their Facebook profile.
‘Micropayment’ systems have been around for a long time, with companies like Flattr letting users set up a small monthly fund to spend freely on content they like simply by clicking a button on participating websites.
However, no micropayment site has managed to gain traction- somehting that Facebook could be about to change.
“Shared passion to feel a sense of exchange”
Jim Bowes, CEO and co-founder of Manifesto, commented: “Users are notoriously wary of social media being used for commercial purposes, and have historically felt uncomfortable paying for content online. However, when the content is of a high standard, communicated appropriately and is in aid of a good cause, people are likely to be more receptive.
“Our research has shown that a lot of users feel a sense of ‘exchange’ when giving to causes with which they have a shared passion, thereby creating positive action. This suggests that content must be something the audience can deeply connect with, in order for them to pay a tip or give a donation. However, charities must also understand that it is crucial that posts are relevant, timely and targeted to specific audiences, in order to increase trust and support.
“This new initiative from Facebook demonstrates how social platforms are providing increasing opportunities for charities to connect with both volunteers and donors. Organisations should take advantage of this, considering the role that social media can play in their communication and fundraising strategies.”