Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’

Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.

Fans are angry he’s being portrayed is a “weed icon” rather than a music icon, with some social media commentators saying it is encouraging people to “black-up”.

An addition to its hugely popular ‘Lenses’ feature, the new face-alerting filter meant to make users look like late reggae legend Bob Marley.

The filter adds a Marley-style cap, dreadlocks — and darkens users’ skin tone.

That has some people complaining that the Snapchat filter is effectively a form of digital blackface.