Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.
The data, from Facebook, also indicates that Instagram is seeing strong growth across Southeast Asia with 22 million Instagrammers in Indonesia.
Many people across SEA say Facebook is where they first discover breaking news and new games, products, brands, services and entertainment.
A new study released by McKinsey shows half of all people on Facebook are connected to someone in a different country, a number which has tripled in the past year.
Analysis of the over 50 million small businesses that use Facebook to find customers also shows 30% of their fans are from other countries.
“Southeast Asia is a dynamic mobile first region, and the fastest growing for Facebook. Connecting the more than 241 million people in Southeast Asia to the friends and family, businesses and moments that matter to them is at the core of everything we do. We are committed to investing in resources and expertise to help our partners in Southeast Asia grow and achieve measurable business results,” said Kenneth Bishop, Managing Director, Southeast Asia, Facebook.
Other key findings include:
⦁ People in SEA are actively engaged with the businesses on Facebook that matter to them.
⦁ Nearly 2X as many Thais and 2X as many Singaporeans send Facebook messages to businesses each month (compared to the global average)
⦁ Malaysians send nearly 50% more Facebook messages to businesses each month (compared to the global average)