The Verge is most valuable tech news site worldwide, with a single brand mention in an article worth €12,019, according to new research.
The study, from social media software company Coosto, used a new algorithm that automatically calculates the monetary value of every online message.
By applying this algorithm, Coosto has calculated that The Verge has the highest monetary value of all tech sites.
A mention in one of Verge’s articles is worth €12,019. Softonic and Wired are number two and three on their list.
The algorithm, called PR Value, shows the monetary value of mentions in articles on news sites, blogs and forums and in social media messages.
Coosto’s data scientists have based the algorithm on several realtime factors, such as (estimated) impression rate, engagement rate and authors’ influence rate which are linked to ad rates of the specific platform. Most of the information, such as retweets, likes, number of mentions, is already being indexed by Coosto.
However, a special team contacted publishers for nearly a year to establish the ad rates of millions of websites.
Toine Verheul, CEO of Coosto: “We believe that PR Value lets professionals make better brand decisions. Until now, it wasn’t possible to soundly assess what the return on investment is for marketing and PR activities. To answer this frequently asked question, we asked PR agencies and corporate communication strategists what they thought were good indicators and accordingly, we put our data scientists to work. We now have established an unique and reliable metric called PR Value.”
Here you can see the 10 most valuable tech sites worldwide and what a mention in their articles is worth:
1. The Verge – €12,019
2. Softonic – €10.795
3. Wired – €7.816
4. TechRadar – €4,936
5. Chip.de – €4,109
6. Gizmodo – €3,822
7. Digital Trends – €3,609
8. Mashable – €2,339
9. TechCrunch – €2,061
10. TheNextWeb – €1,860