The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform.
Twitter users can discover unfolding news stories and conversations via Moments by tapping on a lightning bolt icon and swiping to view the content on Twitter’s mobile app or by visiting the Moments tab on the Twitter website.
The curated content will feature tweets, gifs, video, polls and other multimedia, combining the best coverage of an issue in one story.
“The Economist is excited to be one of the first publishers to partner with Twitter on this new feature,” said Tom Standage, deputy editor and head of digital strategy for The Economist. “We already have 11.5 million Twitter followers, but we hope this will introduce an even wider audience to our journalism. We particularly like the way Moments presents a handful of highlights from Twitter’s infinite stream, making it finishable. That very closely aligns with our mission of providing the antidote to information overload, by distilling the news into a summary you can actually finish.”
Twitter Moments was first launched in the US in October and is now available in the UK on Android, iPhone and desktop.