Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.
Sky Q is a range of set-top boxes, hubs and apps that combine satellite and internet TV viewing.
The system is based on the notion of ‘fluid viewing’, so that customers can watch programmes across a number of screens – for example, pausing a show in one room, then watching it in another.
Customers can download programmes to their tablet, to watch on the go.
Interactive apps including YouTube and Vevo will also be available through the system.
Sky’s chief executive Jeremy Darroch said: “We wanted to reimagine TV so that it’s flexible and seamless across different screens.”
The television industry has become increasingly competitive with US technology companies like Amazon, Apple, Google and Netflix all offering on-demand products through the internet.
The service will be available from early 2016 but no pricing details are yet available.