Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.
Cat owners can snap the servings apart, peel open the package and serve their cat one single serving, which are are formulated without grains, fillers and artificial preservatives or flavors.
The campaign includes print and digital creative aspects, consumer sampling programs and in-store displays, as well as digital media, public relations support and a new short-form video that demonstrates the new product in action.
